Content strategy sounds impressive, right? It is, actually. Look, you only have so many resources (like people and budget) and you need to make the most of them. So you employ smart marketing strategy that involves creating the right content to get and keep customers. Period. The right content will engage your audiences, grab their interest, lead them through the marketing funnel and deliver them to sales. It will even help you close the sale, upsell or cross-sell, create customer loyalty and more engagement. Write. Rinse. Repeat.

Content strategy gives us the opportunity to rise above the clutter, gain mindshare and outflank the competition by communicating with customers, not selling them. We form a solid, proven plan for communicating with them across multiple channels.

94% of B2B buyers view multiple pieces of content from the vendor they ultimately select.*

And smart content can get you noticed.

53% of survey respondents ranked content creation as the single most effective SEO tactic.**

We build meaningful stories, not pitches. We talk about people, not product, which gets us shares, likes and finds.

Research shows that longer, in-depth content is shared more and ranks higher in Google search results.***

Develop good content. Cross-promote on multiple channels. Capture Leads. Make the Sale. Boom.

*Demand Gen Report Buyer Survey.  **Marketing Sherpa survey.  ***SEO MOZ research.