Content strategy sounds impressive, right? It is, actually. Look, you only have so many resources (like people and budget) and you need to make the most of them. So you employ smart marketing strategy that involves creating the right content to get and keep customers. Period. The right content will engage your audiences, grab their interest, lead them through the marketing funnel and deliver them to sales. It will even help you close the sale, upsell or cross-sell, create customer loyalty and more engagement. Write. Rinse. Repeat.